Prof. JOFFRE M. ALAJAR

One of the distinguished, dedicated, and of course the most soft-hearted administrator, a professor and a God’s given angel in the College of Arts and Sciences at San Beda University, no other than Dr. Joffre M. Alajar. Message to the Beda Community “My message for the Bedan community is that San Beda is not a perfect school but given another chance to live, I will still prefer to spend my entire life in this learning institution which I have learned to call my family, my home, and my one and only love.” Once a Bedan, will always and forever be a Proud Bedan In San Beda College, Sir Alajar learned his first ABCs in primary education, he studied higher Mathematics and Science during high school, and here he practiced his accounting expertise as he took up BS Accountancy. After studying, he used his accounting skills as an accountant in various big companies and taught for a while in some educational institution around the Metro. Sir Alajar have gone to different places but still, he came back to his love, San Beda. And still in San Beda University, he committed his lifetime duties to his Alma Mater. Dr. Alajar is a living proof of loyalty to every Bedan student now and then. San Beda, his only home since 19869, will always and forever be his family. As he said, his life will always be for San Beda, our country and God. His sacrifices to become his better version “Being a working student, time management was important to be able to study well for may post-graduate course and still be efficient and effective at work,” he quoted in an interview in Inquire Net. Aside from the need to wake up at 3:00 am, he joggled his sacrifices with tins of hard work, endless patience, everyday prayers, and determination helped him got what we have now. “Earning a doctoral degree through hard work was a very fulfilling and growth-promoting experience,” he ended. Living in Benedict’s Soul Despite of Saint Benedict’s luxury in life, he followed a simple and dignified life of work, study, and prayer. Like Sir Alajar, despite of all his achievements and wealth in life, we can see him walking through the corridors of San Beda wearing simple polo paired with shiny pair of shoes carrying an accounting book. Simplicity, intelligence, and kindness are what makes Sir Alajar one of the best. That’s Sir Alajar! An-All-Time-School-Superstar Even in his early years, Dr Joffre M. Alajar takes his studies seriously, he always does his very best inside the classroom by rarely being absent in his classes and coming to his classes always prepared. “I was very studious in studying and enjoyed learning. This must be the reason why I managed to survive a difficult course like Accounting,” he said. Angel in Disguise If you are a student in Bachelor of Science in Accountancy (BSA) in San Beda University, Dr. Joffre M. Alajar is well known for his utmost consideration towards to his students when giving grades. According to him, he doesn’t want to see his student failing his class because it breaks his heart so as much as possible, he gives his students all the chances to pass so just show him your determination and eagerness to pass. His Trademarks Taglines “That is the great sign from Above, that God has other plans for you” and “Follow your heart more that your brain, your heart has more wisdom” are the everyday reminder of Dr. Alajar to students especially those who do not enjoy their course anymore. Aside from the intellectual knowledge, he shares to his students one of the most lessons that have embarked in the hearts of many is the ability to know God’s perfect plan. The Stumbling Block We all know that Dr. Joffre M. Alajar is a good, reliable, understanding and a very considerate professor in giving grades to his students and that’s what we love about him, but little do we know that he hates class disruptions and extra-curricular activities. So, whenever there are class disruptions, be sure to still attend his classes because there is a hundred percent chance that he is waiting for you inside that classroom.

PROF. HERMINIO V. FRANCO

PROF. ZENAIDA V.C. MANUEL

Zenaida Vera Cruz Manuel, hails from Davao City. She graduated high school valedictorian at the University of Immaculate Concepcion (then Immaculate Conception College) in 1961. She is a holder of the degree Bachelor of Science in Commerce major in Accounting cum laude which she received from the University of the East in 1965. She passed the CPA Licensure Examination in 1969 and finished her degree Master in Business Administration at the Philippine Christian University in 1995. Her professional career in accounting and auditing spans forty-eight years starting as an adult assistant and thirty-eight years as an entrepreneur. Her career as accounting educator started 1970 and she taught at the following universities and colleges: University of the East, Philippine Christian University, Polytechnic University of the Philippines (the Philippine College of Commerce), Philippine Women's University, St. Paul University Manila, St. Scholastica's College, De La Salle University Taft and San Beda University. She also taught at the Graduate School of Business of San Beda University and St. Paul University Manila. She was also a CPA Reviewer for Practical Accounting 1 and 2 at the following Review Centers: University of the East Center for Review and Special Studies, Manila Review Center, National College of Business Administration Review Center, PWU Review Center, Makati Review Center, AEON Review Center, and Accounting Review Center. Sha was also the CPA Review Director of the PWU Review Center. She is the Author of the following accounting textbooks and practice sets: 21st Century Accounting Process 2021 International Edition, Partnership and Corporation Accounting 2022 International Edition, Advanced Accounting 2016, Simplified Accounting for Business 2019 International Edition, Alfresco Marketing Practice Set for a Merchandising Business 2018 (sole-proprietor owned), M and M Practice Set for Merchandising Business (part 1 for a partnership and part 2 for a corporation), and Executive Furnisher 2018 (Job Order Cost System). She was appointed Associate Dean of College of Business and Management (2004 to 2006) at St. Paul University Manila. She was appointed Chairperson of the Business Administration Program and Entrepreneurship Program (2006 to 2008) and Chairperson of the Accountant Program (1995 to 1996 and 2012 to 2013 also at St. Paul University Manila. The Philippine Council of Deans and Educators in Business awarded he “Outstanding Business Educator in the field of Accountancy” on February 19, 2023.

ATTY. DANTE DELA CRUZ

PROF. DELIA DE LOS REYES

PROF. RICARDO PALO

PROF. JUANITO SALARIOJA